Our Brand, Our Message, Our Community
The words of our brand statement, the brand image, and the entire experience of being here are what the Town of Lake Lure and Chimney Rock Village are partnering to cultivate and promote.
For communities that depend on tourism but also attractive to potential new residents, branding is more important than ever.
Our society is mobile, and information surrounds us.
- Where to vacation?
- Where to retire?
- Where to start a new business?
- Where to raise a family?
Lake Lure, Chimney Rock Village, and the area Chambers of Commerce are all working together, more closely than ever, to ensure that the answers to these questions are clear: Here!
We are using the brand statement in conjunction with visual queues in our advertising and promotional materials. The logos, colors, and fonts work together to reinforce the connectedness of our communities (the bridge) and the scenic outdoors (the mountains and the lake). In addition to promotion, our communities are also hard at work improving our offerings to fulfill our promise of an unforgettable visitor experienced and an unmatched quality of life.
The municipal aspects of the brand implementation for Lake Lure & Chimney Rock Village continue with several projects in the process each year.
The most visible of these has been the 30 x 60 street boulevard banners that now line Chimney Rock Village and the beach alongside Lake Lure.
The 1927 Lake Lure Inn & Spa, as well as Lake Lure Tours and Lake Lure Beach, have embraced the brand too. The Inn features its own boulevard banners in front of the Inn that provides a unique identity for the hotel while incorporating the brand themes.
Lake Lure Tours and Lake Lure Beach have completed a brand identity overhaul with the Town of Lake Lure to provide a fresh and consistent visual theme that gives a strong nod to the new brand.
The organizers behind one of our community's landmark festivals, the Lake Lure Arts & Crafts Festival, have taken advantage of the new brand by shifting all of their marketing materials to incorporate the brand elements.
We have completed a comprehensive sign inventory throughout the Town of Lake Lure, with the aim of assigning an upkeep and replacement schedule for the Town's nearly 40 types of informational, directional, and regulatory signs. There are many new signs popping up throughout the community, while other signs have received a much-needed facelift. And in that process, numerous outdated signs have been completely removed.
One of the first signs to receive the application of the new brand identity (pictured below) was at the entrance to Morse Park Wetlands next to Washburn Marina.
The two municipalities are focusing their strategies on those aspects of the new brand identity that directly relate to their areas of responsibility, things including improved and friendlier signage, way-finding, public parks, infrastructure, the lake (enjoyment and management), various aspects of the Town Center, new print and online communication pieces that will be helpful to residents and visitors, such as lake use, land use, doing business in the community, hiking and cycling.
